Even if you're not familiar with the Japanese music scene, there's a good chance that you've already encountered the music duo AMIAYA. You may have already seen their outfits on Instagram's explore page or saw their features on Elle, Vogue or Harper's Bazaar — one way or another, we're pretty sure they've been on your radar. After all, it's hard to miss the signature AMIAYA fashion: hot pink bobs and matching eccentric style.
Before they frequented fashion weeks and twin-related listicles, the two graced the streets of Harajuku, where they were scouted. In an interview with Tokyo Weekender, Ami & Aya shared that they took "odd jobs" to support themselves while they were in the capital including working at a cosmetics factory. But the Shizuoka natives eventually decided to return home. Two years later, they tried their luck again and finally found their momentum.
By 2013, they already had a clothing line, Jouetie, and their first album called Tokyo Pop. AMIAYA will go on to release a few more albums and digital singles in 2014.
But after that, the twins seem to have concentrated on becoming influencers slash style icons and began attending fashion shows regularly (on the frow, of course) where their unique looks often caught the fancy of many. Until now, the AMIAYA fashion sense continues to captivate us. Here are some looks donned by this duo that we'd love to cop with our bestie.