Unbeknownst to many, the Plum Blossoms (or locally known as Ume Blossoms) are the true beckoning of Japan's spring season!

Home to more than 40 sake breweries, Ibaraki tops the list of having the most number of breweries in the whole of the Kanto region.

From totes to backpacks, we recommend the best Ms.Lily bags for your life’s best moments.

From the Yosakoi Festival to the idyllic beachfront, here are five reasons why you should visit Kochi.

Some people are just born with a keen fashion sense, like Coco Pink Princess. Here are some outfit ideas and style tips to note from her.

Looking for a wellness and travel experience you should not miss? Add these unique onsens in Japan to your travel bucketlist.

If you're working on achieving clear, smooth skin, you need to look for Japanese wild rose (also known as rosa multiflora) in your skincare.

Traditionally, Setsubun is marked by raucous celebrations and ceremonies in temples across the country, but this year looks to be a muted affair. Don’t despair – here are several ways you can still celebrate the occasion.

Rent a mountain close in Nichinan City, run with wild horses at Cape Toi, cross one of the world’s longest suspension footbridge and more. Here's a travel guide for the Miyazaki Prefecture.

Why do the Japanese love fake eyelashes? Here's everything you know about J-beauty's obsession with falsies.