5 Best Anime X Fashion Collections: Spy x Family x UNIQLO, Jujutsu Kaisen x Dolce & Gabbana, And More | CoolJapan
In recent years, being a fan of anime and manga (Japanese comics) has become more fashionable — literally. Fashion brands ranging from casualwear companies to luxury labels have been embracing the love for Japanese animation and pop culture, giving us collaborations that both casual fans and self-proclaimed geeks just can’t get enough of. Curious which ones are our favourites? Scroll on to find out.


SPY x FAMILY is 2022’s surprise hit. The series adapted from Tatsuya Endo’s manga of the same name features a unique ‘family’, with top spy Twilight a.k.a Loid Forger as the father, highly skilled assassin Yor Forger (formerly Briar) as the mother, and five-year-old psychic Anya as their ‘daughter’. Despite the intriguing nature of the main trio, the anime delivers a feel-good viewing experience, skyrocketing the series to fame as soon as it aired in Japan and globally on Netflix last April.

The series wrapped up this June but is already slated for a second season this October. That’s why UNIQLO’s UT collection featuring this series and its beloved characters couldn’t have come at a better time. The release has four unisex designs sold at SGD19.90 each.

Our top pick: The pocket reveal Anya t-shirt. Everybody loves Anya’s default smug expression and we love how it comes as a surprise in this particular design.

2. Jujutsu Kaisen x Dolce & Gabbana

Jujutsu Kaisen x Dolce & Gabbana

Jujutsu Kaisen x Dolce & Gabbana Panda jacket. (jp.dolcegabbana.com)

Another surprise hit this year is Jujutsu Kaisen. The series’ movie instalment Jujutsu Kaisen 0 broke box-office records in Japan, Taiwan, and the U.S. recently as the fourth highest-grossing anime movie of all time.

The story is set in a world where people’s negative emotions awaken a Cursed Energy. If left unchecked, this energy transforms normal people into Curses, a race whose sole purpose is to harm other people. High school student Yuji Itadori accidentally becomes a host to one of the Curses as a result of protecting his friends. But while people expected the Curse to take over Yuji’s body, Yuji surprisingly maintains control.

This anime proposes a great metaphor for navigating the ups and downs of life, which might explain why people immediately fell in love with its narrative. Dolce & Gabbana’s collaboration collection featuring the anime equally deserves the same hype (despite the steep price point).

The collection has various types of apparel, from hoodies to shirts to shoes that are bold, ‘gender-neutral’, and inspired by the main characters’ own sense of style. A full outfit can range from JPY260,000++ to JPY940,000++ (~SGD2,600 to ~SGD9,500).

Our top pick: The Panda Jacket inspired by, well, the character Panda from the series. This cosy piece of clothing is made from faux fur and is equally edgy and adorable. It’s also perfect for fans who would like to sport anime goods without necessarily being too in your face.

3. Spirited Away x LOEWE

Spirited Away x LOEWE

Spirited Away x LOEWE Susuwatari Flow sneakers. (loewe.com)

Studio Ghibli’s stories combining childlike wonder with hard-hitting life lessons are just some of the reasons why they’re beloved not just in Japan but also in other countries. The 2001 film Spirited Away is one of the studio’s most popular releases, combining whimsical appeal with social commentary on generational conflicts and environmentalism.

LOEWE’s recent capsule collection on the series features similar beauty and craftsmanship seen in the film’s animation. The range includes shirts, pullovers, and bags going for SGD750 to SGD9,500++ a piece.

Our top pick: The Susuwatari Flow sneakers. The susuwatari (travelling soots) are staple characters in many Studio Ghibli films, making them iconic characters on their own despite… not really doing much for the plot. We absolutely love the embossed emblems in this piece, securing these sneakers a place on our wishlist.

4. Hello Kitty x Nike Air Presto

Hello Kitty x Nike Air Presto

Hello Kitty x Nike Air Presto. (nike.com)

Speaking of sneakers, here’s another one we just have to mention: Hello Kitty x Nike Air Presto. The familiar silhouette of this Nike pair gets a whole Hello Kitty makeover, from the in-sole, the tongue, to the box. It’s loud and eye-catching for day-to-day wear, no doubt, but if you’re an avid fan, who’s to stop you?

The pair retails for SGD229.

5. Sailor Moon x Maje

Given the resurgence of retro and Y2K trends this year, there’s no better time to introduce Maje’s Sailor Moon capsule collection. This collection features ringer tees, denim pieces, and other retro Japanese streetstyle apparel featuring the ever-popular Sailor Moon herself. The collection ranges from EUR25 to EUR255 (~SGD35 to ~SGD370) excluding international shipping.

Our top pick: The Sailor Moon x Maje Pink Cotton T-Shirt. She’s simple, cute, and definitely airy, making it a perfect choice for this region’s humid weather. Shirts can also be paired with just about anything.

Pair your new anime-themed outfit with the hime cut!