The 'drunk blush' is probably one of the trendiest makeup looks in both the East and West today. Not only is it easy to do by simply extending your flush from cheek to cheek through the bridge of your nose but it also suits most face shapes and skin tones. But did you know that before it shot to fame in late 2018, it originated in Japan under the name Igari in reference to famous Japanese makeup artist Igari Shinobu?
While it's unclear whether she was the one who actually created the look, Igari's clientele of models and celebrities made Igari makeup one of the biggest makeup trends not just in Japan but also in South Korea since late 2015. Now, it's been a global trend strongly attributed to its Japanese origin, with many makeup artists and enthusiasts using it as a reference to create their own version of the look. Taking ownership of its popularity, Igari Shinobu, at present, continues to thank people in her current Instagram bio for naming the trend after her even after years of its debut.
As Asian makeup looks tend to have the eyes as the focal point, what's dubbed as 'hangover makeup' does exactly that, mimicking a strong yet natural flush that's usually acquired when one is intoxicated. Soft and vulnerable-looking peepers, youthful blushing skin — that's the main goal. But how exactly do you recreate the perfect Igari makeup look as inspired by Igari Shinobu's original technique? Follow our step-by-step cues below to ace the look.
