Japanese fashion is in a league of its own. The country has produced some of the industry’s most reputable style icons, such as Nigo (who just launched a highly anticipated collaboration collection with luxury giant Louis Vuitton), as well as Chitose Abe of luxury fashion label Sacai. On a mass, global scale, it’s also safe to say that UNIQLO has completely transformed the way we view affordable casualwear forever with their timeless yet affordable designs. But there are still so many other talents who have yet to get worldwide recognition.
If you too are a fan of Japanese fashion and are keen to expand your knowledge on all things J-fashion-related, read on as we round up six indie Japanese fashion brands to love and know now.
Elendeek
If you’re looking to expand your style repertoire with more sophisticated, elegant designs, consider womenswear label Elendeek. It does a beautiful job in offering contemporary designs in primarily muted colours. Some of the label’s signature design touches include wrinkled pleats, ruched details and loose silhouettes. Prices range from JPY9,790/~USD91.32 for a puff-sleeve knit blouse to JPY132,000/~USD1,231.24 for a Mouton coat.
Our top picks from the brand: This part-poncho, part-ribbed sweater top. It’s a cosy piece that can be dressed up or down easily. We envision wearing this to the library or for a movie date.
Long, sheer shirtdresses are a must-have for Summer layering, and this piece was a clear winner in our eyes with its soft, periwinkle shade. Pair it with a high neck tank top and roomy trousers on dress-down Fridays. For a flirtier, more feminine look, wear this underneath a skin-coloured slip dress and add a belt over it to define your waist.
