Even though maximalist aesthetic has officially taken over these days, we still have a special place for the minimalist look in our hearts — especially when it comes to packaging. With many brands becoming more eco-friendly when it comes to product packaging, there's a budding renaissance for sleek and chic packaging, which, without the unnecessary frills and colouring, has a higher chance of being recycled. And which ones are thriving in this category? Japanese beauty brands!
Aside from popular ones like SK-II, Shiseido and Shu Uemura, there are other J-Beauty brands with insanely chic packaging that should be on your radar. Keep reading to get to know them.
SENSAI
SENSAI, a beauty brand under Kanebo Cosmetics, is known for two things: its elegant ripple-like packaging and their very special ingredient called Koishimaru Silk. According to SENSAI, this precious material has the power to promote the natural production of hyaluronic acid in our skin and is key to achieving a well-moisturised and healthy complexion.
DECORTÉ
Despite having a western-sounding name, DECORTÉ is actually a Japanese brand. Although, when it comes to packaging, it does draw inspiration from the chic look that's associated with the French aesthetic. We can't help but swoon over those sophisticated-looking lipsticks with the signature scallop detail on the cap and the rose gold platings on the face makeup products.