If you love perfumes, whether casually or as an avid collector, then you’ve probably checked out a wide array of brands that carry the most amazing scents. Still, let us direct you to one place you might’ve overlooked: the J-beauty section.
Many Japanese perfume brands offer a great range of fragrances that usually have soft and fresh scents that are versatile and long-lasting, which make them great for our region’s constant humid weather. Make sure to check out these brands the next time you get your passport Japan-stamped.
Finca is a Japanese perfume brand best known for carrying unisex fragrances. This brand has almost 60 scents to choose from, which can be layered or worn on their own. Its philosophy is to help customers find their perfect scent with the assistance of the staff in its Shinjuku store who will help you step-by-step as you choose your desired fragrance. It also has store-limited scents, as well as ‘maniac’ scents which combine the most peculiar yet weirdly pleasing scent profiles.
2. Keiko Mecheri
Founder Keiko Mecheri, who is also the brand’s namesake, was born in Japan, raised in California, and studied art in Europe. Her many experiences with varying cultures inspired her scents, mostly containing Japanese oriental profiles mixed with laidback and lush fragrances referencing Los Angeles. This brand also uses sustainable fragrance sourcing and processing as a way to give back to the environment.