New Beauty Picks To Get Your Hands On This July | CoolJapan

Entering the second half of the year feels a lot more exciting knowing that new beauty arrivals are headed our way. Not only does a little retail therapy help perk up our mood for the rest of the month, but it also motivates us to invest more in self-care. So to help you decide what to pick up from the shelves on your next spree, we've lined up the freshest beauty picks landing in the region this month for you to keep your eyes peeled for. 

Shu Uemura Rouge Unlimited Nobara Collection

SGD25 to 38/~USD18.35 to 27.90

Shu Uemura's new lippies invite you to channel your inner wild rose and embrace your freedom with their Rouge Unlimited Nobara Collection. Taking inspiration from nobara or a Japanese wild rose, their new collection features cool to warm alluring brick shades for your lips, cheeks, and eyes. Play around with soft purples, earthy reds and mid-tone pinks that give that 'My Lips But Better' vibe with a hint of boldness and sultriness. 

YSL Beauté Vernis À Lèvres Water Stain

July 2019 Beauty Launches - YSL Beaute Water Stain

SGD52/~USD38 (

Give your lips a nice glossy finish minus the stickiness with YSL Beauté's latest lip colour. Get a high-shine look that's long-lasting, comfortable and with intense colour payoff with its 18 new shades of nudes, oranges, pinks and reds that has hues to match all skin tones. 

Giorgio Armani Ecstasy Lacquer

July 2019 Beauty Launches - Giorgio Armani Ecstasy Lacquer


A woman can never have enough lipsticks. Why choose between the shine of a lacquer, the pigment and wear of a tint and the comfort of a bullet lipstick when you can have them all? That's what Giorgio Armani's Ecstasy Lacquer is all about. Expanding its 13 shades with three more captivating colours, this lipstick invites you to go bold and vivid with up to five layers of buildability sans any breaking, crusting, or feeling heavy on the lips. 

Origins Clear Improvement Oil-free Moisturiser with Bamboo Charcoal

July 2019 Beauty Launches - Origins Clear Improvement Pore Clearing Moisturizer with Bamboo Charcoal


Known for their pore-purifying products and refreshing masks, Origins has released a new product that might just be your next obsession. Expanding their Clear Improvement range with their latest Oil-Free Moisturiser with Bamboo Charcoal, Origins specially created this for those with blemish-prone skin looking for a reliable product that's gentle yet effective. It's also formulated with one per cent Salicylic Acid as well as other advanced hydrators to ensure all-around care for your face.

Estée Lauder x Duro Olowu Collection

July 2019 Beauty Launches - Estee Lauder x Duro Olowu Collection

SGD40 to 78/~USD29.37 to 57.25

Whether collecting limited-edition picks are your thing or you're simply on the lookout for new buys worth your wallet greens, this new Estée Lauder collection with definitely suit your fancy. In collaboration with Nigerian-born British fashion designer Duro Olowu, the beauty brand launches a range of products — from lipsticks to eyeliners to sculpting palettes — that spell freedom, individuality, and empowering confidence. Catch this on Sephora starting 22 July 2019 and on Estée Lauder counters and LAZADA starting 5 August 2019 for a limited time only.

Eve Lom Moisture Cream

July 2019 Beauty Launches - Eve Lom Moisture Cream


Looking to treat your skin with something lovely and luxe? Eve Lom's new Moisture Cream may just be the thing for you. Soft and creamy to the touch, this lightweight product uses next-generation hyaluronic acid called PrmalHyal Ultrafiller to ensure your skin is hydrated and plump; it also helps your skin give off a healthy and dewy glow with consistent use. This pick also boasts anti-pollution properties that will help protect your skin against the damaging effects of harsh daily commute. Worth the investment, don't you think?

Innisfree BT21 Limited Edition Collection

July 2019 Beauty Launches - Innisfree BT21 Collection

SGD29 to 34/~USD21.30 to 24.96 per set

Love LINE FRIENDS' most adorable characters? Then watch their new IP (intellectual property) characters BT21 come to life in Innisfree's best-selling products. Gracing the volcanic cluster line and cleanser set's packaging along with adorable promotional gifts are Koya, RJ, Shooky, Mang, Chimmy, Tata, and Cooky. Your purchases are also subject to a lot of promos and gift sets like receiving a BT21 magnet set or limited edition beach towel so make sure you drop by your nearest Innisfree counter soon. 

Kiehl’s Made Better x John Legend Limited Edition Rare Earth Masque

July 2019 Beauty Launches - Kiehl's x John Legend Rare Earth Masque


Grammy-award winner John Legend teams up with Kiehl's for a product that wouldn't just make your skin swoon (like your heart would for Legend's top hits) but also supports a bigger cause. Housed in a jar that's made of 30 per cent post-consumer recycled plastic and labels made from repurposed coffee bean bag fibres and recycled waste, this limited-edition Rare Earth Masque promises to purify skin and minimise the appearance of pores with its sustainably obtained ingredients. This product is to show awareness of Kiehl's "Made Better since 1851" philosophy, where they pursue sustainable product production, sourcing and give back to the community per sale of a Made Better sealed product. 

AHC Black Ampoule Mask Range

July 2019 Beauty Launches - AHC Black Ampoule Mask Range

SGD27.50/~USD20.19 each

The world's love for sheet masks isn't going away anytime soon so we say if there's a new mask to try, go for it. Our latest suggestion? These intriguing Black Ampoule masks from K-beauty brand AHC. Choose between Black Pearl or Black Rose (or take them both home) to treat your skin. It has a Microfluidic Dispersion Technology that helps your skin absorb and maintain the nutrients your sheet mask provides. Made from 100 per cent coconut charcoal that has purifying and clearing effects, your skin will definitely feel pampered with these masks on your beauty routine. 

USB rechargeable Skin Inc Optimizer Voyage Tri-Light++

Price unavailable

Have this award-winning beauty gadget from Skin Inc.? Or maybe you're looking to invest in one? Well, here's some good news: it's getting an upgrade! No more external batteries are needed to operate the Optimizer Voyage Tri-Light++ as it now comes with a USB charger and a sleeker chrome finish for a classier appeal. This is in line with the brand's aim to become more sustainable, taking out disposables into the equation while maintaining an elevated at-home facial experience. Cool, right? 

(Cover photo from: @shuuemura)

If you're in Malaysia, we've got a dedicated shopping haul guide for your skincare here