From the creators of Tokyo White now comes another skincare brand, Masumi, which pre-launched last 29 August 2019 at Merry Mart grocery inside Double Dragon Meridian Plaza. Headlined by celebrity and brand co-founder Angel Aquino, Masumi derives its inspiration from a synonymous Japanese female name loosely translated to 'true beauty'.
Using natural Japanese ingredients and technology with innovative 100 per cent Filipino manufacturing, the brand's introductory range is the Rose Collection, comprised of six skincare products that are formulated for a holistic beauty routine. The curation includes the Rose Facial Cleanser, Hydrating Rose Mist, Micellar Cleansing Water, Day Cream, Night Cream, and Oil Essence, all infused with the power of natural rose and aloe vera extracts harvested and manufactured directly from Japan.
Rose Centifolia, which is at the core of this range, is chosen for its ability to keep the skin supple and moisturised, as well as help combat causes of acne and the signs of ageing with its antioxidant and collagen production-aiding properties. The products are also infused with Aloe Vera extract to help double-up on moisturisation, as well as aid in minimising and soothing skin damages caused by exposure to UV rays and other external factors. All products are dressed in beautiful red-and-gold packaging, channelling elegance and a very luxurious feel despite its affordability at less than PHP400/~USD8 each.