Whether or not you’re into Japanese culture, you’ve surely heard of Sanrio characters like Hello Kitty, Gudetama, and My Melody. And for generations spanning almost six decades, Sanrio, which started out as a small gift merchanding unit, has grown globally with the same prestige similar to its Western contender, Disney. Sanrio has been one of the most influential retail organisations in the world, with products covering fashion, beauty, lifestyle and more. Fast forward to present and it seems like the Sanrio hype isn’t dying down soon, with partnerships and launches steadily released.
Looking to satisfy your kawaii fix with Sanrio merch? Here are some Sanrio beauty, fashion, and lifestyle collabs that will surely have you adding to cart ASAP.
Cathy Doll x Hello Kitty
First up on our Sanrio beauty, fashion and lifestyle collabs list is Thai brand Cathy Doll’s latest collection. Swerving away from their K-beauty-inspired aesthetic, this recent collection features Japan’s favourite girl-cat, Hello Kitty. The 17-piece curation comprises of face, brow and lip and cheek products housed in Hello Kitty-inspired colours. The pigment options for most of the products are mostly pinks and reds of varying tones and formulas, seemingly inspired by both Korean and Japanese beauty trends like Igari blush or blurred lips.
Why you need it: Not only is the packaging cute and the shades fitting for both fair and medium-deep skin tones, the price range of these products are also quite affordable at less than PHP400/~USD4 per piece.
My Melody x Kuromi x Wet n Wild
Are you more sweet or edgy? Maybe a little bit of both? Either way, this new Wet n Wild collection featuring soft and fluffy My Melody and the grungy Kuromi delivers the best of both worlds. Consisting of two palettes with varying colour stories that mimic each characters’ vibe, four lip products, two brushes, a four-pan blush palette and a makeup bag, this collection would make any Sanrio fan giddy with excitement — it drops later this month.
Why you need it: Hello Kitty often takes the spotlight when it comes to Sanrio collabs so it’s quite a treat to get one with My Melody and Kuromi as the stars. The shade choices also divert from the usual pinks and reds we get from typical Sanrio collections so it’s definitely a must-have for makeup lovers who want to diversify their collections, all while boosting the cuteness department.