Tokyo's streets are world-renowned for being as fashionable as catwalks. From launching the influence of the bold Harajuku aesthetic to inspiring the emergence of androgynous fashion as a subculture even prior to its popularity in the West, Tokyo street style has been a massive contributor to the fashion scene for years. It's also undeniably growing traction even more by means of social media.
Even the expansion of Japanese fast fashion brands like Uniqlo, BAPE, Comme des Garçons and more in the global market is just one of the many manifestations of the world's growing fascination and interest with the fashion popularised by the Land of the Rising Sun's capital. But how exactly do you capture the edge and appeal of Tokyo street style and incorporate it into your own wardrobe? Browse ahead as we share style notes from Japanese influencers on how to channel Tokyo Street Style's avant-garde vibe flawlessly.
Choose your vibe and feel free to experiment
Unlike other fashionable cities with its distinct elements — say New York posh or Parisian chic — Tokyo street style is well-known for embracing maximalist fashion. Every style subculture has a story or an origin, making it edutaining above all else. Two common aesthetics adapted globally are the Kei (genderless style like Nakayama Satsuki's) and the Lolita (Victorian and Edwardian-inspired style as sported by Rinrindoll) subcultures but there's definitely a lot more to explore.