Before UNIQLO came into the picture, finding good quality anime-inspired fashion pieces was definitely a bit of a challenge. Thankfully, when the Japanese lifestyle brand launched their Japanese pop culture collaborations, fans of the genre — along with casual J-culture enthusiasts — finally had a go-to when it comes to these types of fashion finds.
Based on the collections now in their range, we present our favourite Japanese pop culture collabs from UNIQLO, from the manga hit Demon Slayer: Kimetsu No Yaiba to the ever-classic Hello Kitty.
Demon Slayer: Kimetsu No Yaiba
As soon as it hit the airwaves back in 2019, Demon Slayer: Kimetsu No Yaiba has been breaking both anime and manga records set by fellow globally renowned titles like One Piece and Shingeki No Kyojin. By July 2020, it has over 80 million manga copies in circulation worldwide and has been one of the most talked-about anime of the year. It’s no wonder why it graced the racks of UNIQLO so soon, much to the delight of the franchise’s local and international fans. The first set of the designs are launching this August and more are coming our way this September.
Our favourite piece from this collab: While the graphic Tanjiro x Nezuko design and the edgy-looking Muzan Kibutsuji motif look equally interesting, we have to go with the pink Nezuko-inspired piece. Even non-Demon Slayer fans would recognise the signature colour story and character design featured in this pick.
Hello Kitty T-Market by Yuni Yoshida
Can we really talk about Japanese fashion without mentioning Hello Kitty? We’ve seen many Sanrio-inspired collaborations before, but nothing beats this combo. UNIQLO’s accessible price point and great product quality are great to pair with Hello Kitty's style. This latest Japanese pop culture collaboration, created with art director Yuni Yoshida, also adds a touch of edginess to the usually sweet Hello Kitty prints, making it perfect even for those who steer clear of cutesy stuff.
Our favourite piece from this collab: The one featuring a Hello Kitty flower arrangement graphic. It can pass off as both sweet and cute or quirky and unconventional, making the styling possibilities for it endless. It comes in both white and black (but, TBH, we're getting both).