Whether you’re into the kawaii look, cool street style, or edgy chic vibe, you’ll find all the pieces you need to create a unique ensemble at WEGO. Considered as one of Japan’s most popular retailers, the brand offers a wide range of versatile selections including trendy casual pieces, classic picks, and even swimwear. What’s more, their clothes are more affordable compared to other fashion outlets in the country. Shopping at a WEGO store is definitely a must when you visit Japan!
Want to know more? Here are fun facts about WEGO and how you can take home its pieces without travelling.
WEGO started as a thrift store
The fashion retailer had humble beginnings and started as a secondhand clothing store in August 1994. At one point, WEGO was buying about 1,800 tonnes of used clothing per year, according to their company profile.
Over the years, it has grown exponentially and has now over 160 stores in Japan, with the headquarters based in Shibuya-ku, Tokyo. The brand has also begun manufacturing its own clothing. However, WEGO continues to pay homage to its roots, especially with its Re:Mix style initiative where its flagship stores in eight cities will offer vintage used clothing along with fresh original designs.
WEGO is currently headed by President and CEO Kyosuke Sonoda, who continues to lead the fashion company towards bringing more trendy designs that will delight fashion lovers.
The brand’s first branch opened in Osaka
Although the brand is heavily associated with Harajuku fashion in Shibuya, founder Masashi Nakazawa actually opened the first three WEGO stores in Osaka. It wasn’t until 1998, four years after it was founded, that WEGO opened its first branch in Tokyo in Shimokitazawa, Setagaya. And in 2003, the retailer finally built a flagship store in Harajuku.