Characterised by red blush-lined eyes and pale foundation, we have to admit that the byojaku (meaning “sickly” or “weak” in Japanese) makeup indeed makes you look like you’re having a bad case of allergies. Now, you may be wondering why anyone would go through the trouble of putting on makeup to look sick. Well, because it’s cute. The fragility of looking sick and in need of comfort is just part of the appeal.
The trend did not sit well with everyone, though, with some saying that it’s “concerning”. While the concern is valid, several fashion and beauty trends are more nuanced, and when it comes to byojaku makeup, there is really more than what meets the eye. Learn more about this polarising trend, why it’s so popular and how you can recreate it at home.