Japanese beauty trends usually lean more towards a no-makeup makeup look. This is because J-beauty is all about conveying a more natural and youthful appearance, unlike Western beauty trends where it’s all about strengthening the features.
Skincare has more weight than makeup in J-beauty. That’s why barely-there looks have always been the main trend, but there are also more colourful trends like Igari style or gyaru (though both are a rare occurrence in a casual setup). This goes for both TV and film as well, where actresses barely wear any (noticeable) makeup unless the role calls for it as it fits the more realistic and grounded appeal of Japanese cinematography. This also translated to photoshoots and even red carpet appearances.
Inspired? If you’re ready to swap out your current routine and hit the J-beauty route, these products are just what you need.