Japanese streetwear brands have a unique place in fashion. Their eclectic inspirations that mix both Western and Eastern elements, that sometimes feature pieces from niche fashion subcultures, leave a lot of room for experimentation while still banking on comfort and wearability. Thinking of building or adding a touch of J-streetwear culture to your wardrobe? Here are 5 Japanese streetwear brands to check out right now.
Wego
Wego is one of the most well-known streetwear brands in Japan and for good reason. This brand offers a wide range of styles to suit any taste, whether you like trendier pieces that take inspiration from Western runways or more artistic numbers. They also have many outlets all over Tokyo that are categorised depending on what you’re looking for. They have general stores with their more diverse fashion lines, as well as vintage- and lolita-specific outlets.
Kapital
Graphic designs, chunky accessories, baggy and comfortable silhouettes, that’s Kapital for you. This brand is known for carrying a lot of boho and avant garde pieces that are perfect for those who are unafraid to boldly explore their style range. The brand, owned by father-son duo Toshikiyo Hirata and Kiro Hirata, also champions the use of traditional Japanese dyeing techniques. Kapital is also known for the indigo denim line, which they produce in Japan’s denim capital, Kojima.
